WHAT IS INSTAGRAM’S ALGORITHM AND HOW DOES IT AFFECT YOUR POSITIONING?
The Instagram algorithm was launched in June 2016: it is generically called “Instagram Algorithm” because it does not have a proper name. Since Instagram is a sister company to Facebook, it’s no surprise that it dictates what is prioritized in user feeds. This directly affects the content that they see and your followers do not see.
Surely it sounds to you how the algorithm of Facebook hit hard to the organic visibility of the pages of companies or brands. These accounts saw their visibility and engagement decrease rapidly. The Edgerank is the nightmare of marketers and brands, because if you do not invest in advertising visibility is almost nil. The next question is: What happens with the Instagram algorithm? Does it work the same as Facebook’s?
Visibility matters a lot to generate a winning strategy in social networks. In this article you will discover everything about this Instagram algorithm: What it is, how it works and what you can do to fight it as a brand to reach the top buy instagram likes cheap buyiglikes.
WHAT IS THE INSTAGRAM ALGORITHM AND HOW DOES IT WORK IN 2018?
The Instagram algorithm was born in 2016 and Instagram simply stated that this algorithm prioritized the content in each user’s feed based on their preferences.
This was a big change since initially a user saw all the publications of the people he followed, without restrictions. Today it is estimated that only 10% of active followers of an account on Instagram see the publications.
We do not know for sure how the Instagram algorithm works, but what we are clear about in 2018 is that it takes two factors into account when it comes to showing your posts in the feed:
RELEVANCE OF YOUR ACCOUNT
The relevance is evaluated in relation to the profiles and post with which the users interact most. This is supposed to send a signal to the Instagram algorithm giving priority to the publications of those profiles.
Based on user interactions. Visualizations of videos and stories, likes, DM’s, reinstated content, comments, saved images.
HOW DOES INSTAGRAM’S ALGORITHM AFFECT BUSINESS ACCOUNTS?
The algorithm of Instagram has not been as devastating with brands as it is with Facebook.
That said, our posts on Instagram still maintain the same standards as for the rest. We need user interaction to maintain a high level of visibility.
It’s a little harder to get customer interactions compared to real friends. This continues to be a challenge for brands. However, as the following example shows, people are still happy to interact with certain content on Instagram.
Instagram Algorithm: understanding it a bit better
You have to understand the algorithm in order to make sure that our publications are shown to as many users as possible. The solution to achieve the highest possible engagement by our followers. The key to activating the commitment is the only way to achieve a long-term winning strategy in Instagram’s brand accounts.
HOW TO BEAT THE BATTLE TO THE INSTAGRAM ALGORITHM
If you want to have and maintain a high degree of engagement in your Instagram account, you have to know how to beat the happy Instagram Algorithm.
For this you have several ways to get it
Use the Instagram stories
The stories were one of the great news of Instagram.
Today it seems unthinkable Instagram without stories and is that there are more than 300 million active users a day using them and interacting with them.
Therefore you cannot ignore the power of the stories and the power they exert when generating engagement and therefore at the time that the Algorithm of Instagram takes them into account.
What happens in the stories is directly related to the Instagram algorithm?
The answer is yes
If your users interact with you through stories, your posts in the feed will be rewarded in terms of visibility.
Identify your best content
The first technique is to identify your top content, you can do it with the Metricool Instagram feature . By identifying your best content, you can begin to follow the trends that make those top publications have a high performance.
Also observe patterns such as:
- Hashtags (specific hashtags of your market vs. wide-range hashtags)
- Different types of publications (ads vs tutorials vs. user generated content)
- Different visual formats (video vs. images vs carousels).
Follow these trends for a while and see which one you get the most comments, likes or both at the same time. Create content similar to your best posts on Instagram to continue maintaining your engagement.
Post on Instagram at the best time
You should also publish at your best hours.
The publications receive a greater number of interactions at the time of publication. In this way your content will be longer on the top of the timelines of your followers.
Publishing at your best hours will help you knock out the Instagram algorithm and you’ll win:
A powerful combination that gives you a continuous boost instead of sending you further and further down the timeline of your followers. This is the best strategy to position yourself at the top of your followers’ timeline with the current Instagram algorithm.
The best publication hours vary by business and your fan community. A university bookstore, for example, will surely have an audience with different peak hours than a chiropractic center.
With this functionality of Metricool you will be able to know your best hours of publication. You can know which are the time zones in which your followers are more active and which are not, in order to optimize results.